Social media moves fast, and video has become one of the most effective ways for brands to capture attention online. Through a combination of content planning, filming and editing, the goal is to create pieces that feel natural, engaging and adapted to each platform, always with a clear idea behind what is being communicated.
Over the years, I’ve worked on short-form content for a wide range of brands and industries, taking part in the full process from defining ideas to producing and editing the final videos. My approach focuses on retention, structuring content around rhythm and visual changes to keep viewers engaged, combining strong execution with a clear understanding of how content performs on social media.
